Rotation/Live and Let Die
December 9 2013 (Emerald and Doreen Records)
8.5/10
Pop will eat itself, or so the time old axiom goes. And it's true; these days especially it seems we're rarely graced by anything completely original. Anything too leftfield, and an artist is dismissed as being experimental for experimental's sake, anything familiar sounding by comparisons, and it's disregarded as unoriginal. Fortunately, however, Canadian/Ukrainian duo Ummagma are managing to avoid such labels. The brainchild of Shauna McLaron and her partner Alexx Kretov, Ummagma's trademarked sound can be pretty much be summarised as dream-gaze, or should that be shoe-pop? And while some of you may well groan at the prospect of more of the same (there has been an awful lot doing the rounds at the moment), the band are doing more than enough to make them stand out amidst the multitude of dream-pop/shoegaze bands on offer.
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