Despite murmurings of the band beginning as far back as 2013, Manchester's False Advertising took things slowly. Very slowly. Unlike most bands who strive to record and release almost as soon as they're able, False Advertising built on their insider knowledge of the industry, bouncing ideas back and forth, finely tuning their sound in to something they were happy with, then ripping it up and starting all over again. A painfully drawn out process it may have been, but the result is a debut album of intense slabs of fuzzy grunge, wonky slacker riffs and poppy vocal melodies that somehow manage to never once feel at odds with the overall weight of the record.
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